Reflections from the Sinclair's Jewellers Applecross/Ardross Jewellery Studio People sometimes ask us why jewellery matters. After almost eighty years serving the Applecross, Ardross and wider Perth community, we've often reflected on that question ourselves. After all, it doesn't feed us. It doesn't keep us warm. It isn't essential for survival. Yet, for thousands of years, every civilisation has created jewellery. Why? Because jewellery has never really been about gold or diamonds. It is about people. Jewellery matters because people...

























